No smilies, no avatars, no flashing gifs. Just discuss the issues of the day, from last night's telly via football to science or philosophy.
Started by emorobot on Apr 23, 2018 11:48:24 PM
The Problem with Advertising

At some point, advertising is going to fail, because people won't have enough discretionary income to choose expensive brands over generic produce.

The last time this happened was some time around the early 1990s recessions - think it was mentioned in No Logo.

But today, most of the internet is paid by advertising. What happens when it stops working?

Previous
|
Next
|
Top
|
Bottom
Pentecost - 23 Apr 2018 23:52:17 (#1 of 37)

because people won't have enough discretionary income to choose expensive brands over generic produce.

Not proven, your worship.

TinyMcOtter - 24 Apr 2018 06:50:59 (#2 of 37)

Much of the internet has been suffering from lack of return from advertising for a while now. Hence newspapers and paywalls.

Although, tbf, that’s more publishers than the sellers of products. Would need to see some figures.

Post deleted by user
Post deleted by user
col2001 - 24 Apr 2018 06:52:32 (#5 of 37)

Advertising. All about repeat views.

raymie - 24 Apr 2018 06:53:10 (#6 of 37)

Click bait!

HouseOfLametta - 24 Apr 2018 08:18:38 (#7 of 37)

Oh god. You’ll summon cuntface.

Agaliarept - 24 Apr 2018 08:19:04 (#8 of 37)

But today, most of the internet is paid by advertising. What happens when it stops working?

I can't believe it even 'works' in the first place. Personally I've yet to be spurned into purchasing action by an ad popping up all over some newspaper's site.

The ones I really don't get are the betting ad pop ups when watching a bit of blue. Who on earth thinks "Ooh that reminds me, I must put a tenner on Jackson's Lad in the 3:30 at Kemp Town....right after I finish this wank..."

browserbutton - 24 Apr 2018 08:24:15 (#9 of 37)

The internet keeps trying to interest me in things that I just bought on the internet, ffs.

upgoerfive - 24 Apr 2018 09:00:25 (#10 of 37)

The Internet seems to have decided recently that I might be tempted to buy a shiny new car. In America.

SheikYerbouti - 24 Apr 2018 09:03:24 (#11 of 37)

https://www.theguardian.com/commentisfree/2018/apr
/23/the-guardian-view-on-ad-tech-a-tangled-web


Hundreds of companies are involved in an ecosystem whose details are almost impossible to grasp even for those involved. At every step money is shaved off, so that as much as 70% of an advertiser’s budget goes to people other than the publishers on whose site the ad finally appears. Procter & Gamble recently knocked $100m off its online advertising budget without seeing any loss of sales. Quite often, ads are displayed without any human intervention solely for the delectation of robots.

TommyDGNR8 - 24 Apr 2018 09:03:45 (#12 of 37)

#9 - yes, Amazon are particularly bad for this. Of course, it works for some things, but I bought a lawnmower; I don't want to see dozens of other lawnmowers for the rest of the summer.

Rendered - 24 Apr 2018 09:06:01 (#13 of 37)

Procter & Gamble recently knocked $100m off its online advertising budget without seeing any loss of sales.

I still want paying.

SheikYerbouti - 24 Apr 2018 09:07:11 (#14 of 37)

That microsite with accompanying game didn't commission itself, you know.

Gotout - 24 Apr 2018 09:24:44 (#15 of 37)

#9 and #12. eBay also offer stuff which you've just bought, I mean if I buy a battery for a laptop then why would I want another of the same?

I'm also amazed by how much prices for the same article can vary, don't these people ever check their competitors prices? Or do they think If 'Cheapo batteries' are charging £12 for a battery then I'll pay them £30 for the same battery because it is dearer so it must be better?

SheikYerbouti - 24 Apr 2018 09:28:57 (#16 of 37)

Terrible example. Buying a cheap laptop battery is a quick way to an electrical fire.

SheikYerbouti - 24 Apr 2018 09:29:05 (#17 of 37)

Or it can be.

Gotout - 24 Apr 2018 09:35:16 (#18 of 37)

Aren't they all made in China anyway?

SheikYerbouti - 24 Apr 2018 09:35:44 (#19 of 37)

Do you think everything made in China is the same?

Rendered - 24 Apr 2018 09:38:41 (#20 of 37)

It all looks the same.

Etc.

Previous
|
Next
|
Top
|
Bottom
Check Subscriptions
|
Home » Issues